Thanks to the improvement in openness of sex education, there has been a shift in attitude toward sex toys. More people are embracing them and trying to eliminate the taboo around them by investing in the different varieties of sex toys.
If you’re looking to get into the sex toys business, knowing your target audience and finding the right marketing strategies would help you reap handsomely from this business. However, the marketing of sex toys isn’t as easy as other commodities because it has some laws and legal compliances to it in different states and nations.
Before choosing your marketing strategy of wholesale sex toys, you need to know if selling sex toys is allowed in that state and, if not, what type of regulations surround it. In addition, you may need to comply legally with product packaging and public display of sex toys when marketing.
If you use images or videos to promote your products, you may need authorization to avoid getting into trouble or getting sued. Furthermore, you may need to consider the laws surrounding the protection of public privacy on the internet. You may also need to comply with the laws by giving the correct description. For instance, you can choose not to add obscene words or nude images to comply with the legal guidelines.
Ensuring that you comply with the laws of design and materials used during the manufacturing process will ease your marketing process. As a result, you must get a sex toy supplier who only manufactures according to the regulated guidelines.
Create Traffic Using Promotions
The best marketing strategy includes constant promotion to your target audience. And you can always begin by using traditional ways such as creating your brand awareness. You can begin by placing ads in print, including adult magazines that reach a wide target audience.
In addition, you can place ads in digital media that support adult content and reach the right audience. You can also choose to sponsor an event that caters to your target audience and may guarantee your business gets seen.
You can also use billboards for marketing your business by placing it in strategic positions that the region allows. Additionally, you can choose to distribute leaflets in locations with the desired target audience such as a strip club.
For extra exposure, you can find adult pages or local directories that can market your business to the right audience. Traffic can be translated into sales by promoting offers and discounts on different products you put up.
Influencer Marketing
Most people lean towards recommendations from people they trust, including friends, family, and favorite influencers. And with most brands tweaking their product descriptions, buyers are finding alternative ways of considering whether or not the product is worth it.
However, before reaching out to an influencer, you may need to consider the three types and settle on one that meets your marketing needs. For instance, if you’re looking to reach a specific niche of buyers, micro-influencers may be the best choice as they have dedicated audiences.
But if you’re looking for an influencer who already has brand partnerships, then power middle influencers would fit in well. You may also get a chance of increasing sales as these influencers have a following who tend to trust their recommendations.
Although you may want to reach a large audience by consulting macro-influencers, they may not have enough credibility and authenticity to move their audience into buying from you. With influencer marketing, you can pay for several sponsored posts about wholesale sex toys and then wait for engagement.
Alternatively, you can find an influencer willing to partner with your brand, and you can send them free products to review. You may need to note that most followers of macro-influencers tend to lack trust in these influencers and would rather go for mid-influencers.
As a result, you may need to pay attention to the influencer you wish to work with. Take time to look at the influencer’s audience and compare it with your desired target audience to ensure it may translate into sales.
You’ll enjoy precise targeting with influencer marketing, essential in every marketing strategy. Influencers already have followers who may be your target audience in the same place, making it easy to reach them all. In addition, influencers with a wide reach may enhance brand awareness and boost audience engagement, thanks to the increasing number of likes and comments on your social media.
Most clients are wary of businesses that tend to glorify their brand by staying away from them. But with influencers, buyers will be getting a second opinion based on their experience, making it more objective for the brand.
Email And SMS Marketing
Most buyers tend to get tired of seeing some ads pop up on their screens. As a result, it may be time to incorporate email and SMS marketing that offers a personalized way of interacting with your target audience.
A buyer who already knows your brand and has interacted with it can choose to get these messages, especially sales and promotions. Additionally, you can use both platforms to build the other as customer data can be shared.
You may also have the opportunity to test the type of content with the most engagement and conversion. You can also get immediate interactions by using SMS to promote your brand. And when sending a long message, you can use your SMS to show the key message and combine it with email for longer and more complex messages. If you’re hoping for customer interactions, use SMS to send reminders, confirmations, and shipping or delivery notifications.
Since it’s easier to get a quick response from SMS marketing, you can monitor delivery rates, track ROI, and improve the targeting capabilities. You may also learn more about your clients and what they expect from your brand by sending them surveys that most people tend to participate in.
You should take email laws based on your location in mind as it may be prohibited or have strict guidelines. As a result, consider the guidelines before email marketing and stick to them to avoid cybercrime laws.
Affiliate Marketing
Affiliate marketing may be one of the best strategies guaranteed to boost sales and exposure to your target audience. With affiliate marketing, you can use low budget, effort, and time while guaranteeing a greater return on your investment, brand awareness, and business growth.
In addition, you get to zero in on your preferred target audience and choose your preferred representatives who’ll be compatible with your brand and market it well. However, affiliate marketing isn’t confused with influencer marketing as it differs in payment terms.
Once you partner with an affiliate, you pay them a commission based on the sale they drive into the business. You can track the number of sales coming in by creating a unique link for the affiliate that buyers can use.
Affiliate marketing has a low start-up cost as you depend on the affiliate to drive the business. In addition, the affiliate may be able to bear a great chunk of the cost attached, creating low ongoing costs as you only part with money once sales go through.
You can also be comfortable knowing that this marketing strategy is low risk and only reaches the targeted traffic. If you choose an affiliate with the same target audience, you may have a higher return on investment as the audience may be receptive to your products.
Since most affiliates build their brand over a long period, they have a strong and loyal consumer base. Choosing an affiliate with a great reputation will get your brand recognized as trustworthy and valuable while attracting active buyers.
Content And SEO
You can get organic traffic through adult SEO content that improves the visibility of search engines and drives quality traffic to your business page. To make your page visible, you may need to use meta descriptions, tags, and keywords to make your website SEO-friendly.
In addition, you may optimize your page for mobile viewing for the target audience who can’t access a desktop. In addition, consider making the pages load faster to ensure that the consumer doesn’t change their mind due to the prolonged period.
Take on content marketing and create shareable online material intended to stimulate interest in your products, but don’t explicitly promote it. To increase SEO, consider writing content on adult blogs that may attract traffic back to your website.
Maintain your blog by checking high-quality backlinks that help increase the site’s ranking and create visibility. And to maintain your website ranking on Google, ensure that your links aren’t broken as it may show that your website may be outdated and tell the users that you aren’t trustworthy.
SEO has guidelines that you may need to stick to in order to get the best out of it. First, you can make your site interesting and useful by knowing what your reader enjoys and wants. Use words that may cultivate user trust by making authority and expertise clear for your readers. In addition, avoid using distracting advertisements that may make readers disinterested in your website.
Use Referrals Through Adult Forums
Referrals marketing encourages existing clients to refer wholesale sex toys to their friends and family members by getting rewarded for every successful referral. Begin by creating a referral program and have enough promotion surrounding it.
You may need to find the right time to ask for them by providing the right incentives to promote referrals. For instance, you can ask immediately after following a purchase that satisfied them or after a positive engagement that shows the client’s needs were successfully met.
Next, make the referral process very easy to encourage more consumers to participate such as creating a tab on your website that contains your referral programs. This placement ensures that it’s visible to all buyers and can be used with ease as no one wants to go looking through the entire website for it.
Find ways of ensuring your clients aren’t afraid of referring your brands for fear of ruining their reputation if the referred isn’t satisfied. You can settle their minds by making your site secure, keeping the program simple, and having a great reputation for your brand.
Once you get new referred clients, it may be time to use them to refer other clients to your businesses. In addition, always engage your customers on social media and keep them updated on the referral programs and what it entails.
Consider approaching product reviewers and asking them to become referees by inviting them to try your products and leave a positive review. If you get a review, consider adding it to your website and save your customers the hustle of searching for it.
To keep track of all the referrals, consider getting a platform that’ll keep track, scale, and manage your marketing program. Such a program may offer rewards to clients who’ve offered referrals to other people.
Take Advantage Of Quora
Quora is one of the most underestimated marketing tools available online. This answer and question platform has grown with over two hundred million users who exchange information on different topics of their likes.
Using Quora may guarantee lesser costs and more leads than traditional advertising. In addition, Quora may help generate more content based on the number of users who’ve interacted with your posts and offered their feedback.
Quora is also a great place to learn more about the sex toy business from experts who’ve been in the business for a long while. You may also get ways to be a better sex toys supplier and grow your customer base.
Bottom Line
In conclusion, since the marketing of sex toys can’t be done over Google or Bing, you may need creative ways of reaching your target audience without breaking any cyber laws. As a result, you can change your product descriptions and visuals to not appear as adult content but suggest it is.
In addition, consider using adult ad networks designed to promote adult content and products, including sex toys. You can run multiple ads in different regions for maximum exposure.
